ZALANDO LOUNGE GRAND SALE

Grand Sale is Fall-Winter end of season sale and final winter activation with the broadest and most competitive offer prior to the full switch to Spring Summer.

Brief : Build up joyful anticipation and drive excitement for our closing winter retail event with the broadest winter assortment at most competitive discount level. 

Shapes & Layers is a multicoloured onsite takeover and a visual metaphor for that late winter layered look.
Filled with eye catching visuals— layers of shapes with bold colours and patterns applied to playful props and digital stickers for social assets. The digital shapes & gradients were scaled up and produced as lifesize props for the shoot, paired with shoes, garments, homeware and accessories featured in the grand sale