In 2020 Museum of Croydon approached me with a view to redesign their logo, make the website look more exciting and provide a few templates they could use for social, print posters and flyers.

Shortly after starting work with them, they were awarded the title for Borough of Culture 2023.

To kick off the design process for the logo I started researching Croydon heritage, culture and architecture, collecting imagery to help shape the style and design. I wanted to reference croydon’s brutalist urban vibe through bold blocks in the design but without making it look too severe or intimidating. Below are a few of the visual experiments which lead me to the final solutions for the logo.

‘What’s Your Croydon?’ is a community led exhibition programme which sees local artists, organisations and communities to stage their own 3 month long exhibitions and activities in response to the themes of ‘People’, ‘Place’ or ‘Identity’. The team asked me to create some branded templates for print and social that they could edit and change up colouring for their events.

Their website needed some TLC too so I spent the last bit of my time creating some banners from their art collection which they could use at they like - see below.

Copyright © 2021 Lindsay Fagan