LITTLE MONSTER MEDIA
Little Monster Media are an audio branding and imaging production company founded by Adam Venton. Their specialities include audio imaging and sound design FX for radio, podcasts, video, social media, online, audio production and services across the globe.
BRAND IDENTITY, GRAPHIC DESIGN, ART DIRECTION, DIGITAL DESIGN
Adam explained to me that the Little Monster Media logo was in need of updating, so I agreed to take a look and see how we could improve it. After a browse through the LMM website, I realised that Adam's branding was looking outdated and could benefit from a refresh, so I arranged a chat so we could discuss the potential that could be achieved within budget. We agreed on a simple brand guide & toolkit that he could share with a web developer and roll out across the website and social media accounts.
BEFORE
RESULTS
Primarily I focused on refreshing the logo. I agreed with Adam that the little monster icon didn’t need any changes, but the layout and typeface wasn’t working. I experimented with a selection of alternative typefaces that gave a more impactful but approachable vibe, then after discussing with Adam, we decided on using a selection of four key fonts from the Archivo family.
The LMM colour palette was predominantly Black and Neon green with secondary grey tones. These looked a bit harsh, so I explored more colour swatches to create a more versatile palette of complimentary shades that would soften the fluorescent green, but amplify the LMM visual communications, looking edgy, fun and giving a neon night aesthetic.
Working with Lindsay was a breeze from start to finish. She helped rework our existing logo and created a fresh set of brand guidelines alongside it, which elevated our branding from a decent looking logo to a complete identity that we could be proud of. It matched the ambitions of the company; small but mighty, working with huge audio brands - without taking ourselves too seriously. Lindsay's work complemented that vision; cool, modern, and effective.
- Adam Venton, Founder & Director of Little Monster Media
