TOTUM PRO

GRAPHIC DESIGN, ART DIRECTION, DIGITAL DESIGN, ARTWORKING

Aimed at postgraduates, professionals and mature students, the look and feel TOTUM Pro needed to feel more like a luxury upgrade from TOTUM, the pro team requested design colours should be predominantly gold and black.

I used floating curved shapes and soft gold tones to create surreal visuals that feel alluring, luxe and almost soothing to look at. Soft purple gradients created an illusion of more depth against the black and compliment the gold tones.