TOTUM FRESHERS WEEK 2021

I was briefed to create bold, bright, optimistic and uplifting assets that increase awareness of the TOTUM app driving more people to download and sign up for membership leading to an increase in sign-ups and paid memberships. 

The team loved the Yinka Ilori aesthetic and asked if I could use that as a main influence on the design, appealing to their core audience demographic of 16 - 28 but without alienating our other demographics.

Strapline "Ready to go…” was the central theme which plays into the anticipation of university. It was then incorporated into the following sub themes which were drawn out over the first 5 weeks of the academic year.

Ready to go… thrive

Ready to go… experience

Ready to go… make a difference

Ready to go… shopping

Ready to go…connect

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I created a suite of bold, fun patterns and student themed stickers to elevate the messaging behind the campaign. These then formed the foundation for the look and feel of the campaign & individual themes.