TOTUM
TOTUM is the UK's #1 student discount, ID card and app (formerly, NUS Extra). Students, professionals and apprentices can save money on over 400 top UK brands and grab TOTUM+ benefits like TOTUM Age ID, Food & drink offers, worldwide discounts and more.
For the September 2020 Freshers week campaign I was asked to mockup visuals for 3 concepts which would then be discussed and one selected for development. The successful concept would be adapted into standard ad formats including print ready flyers & posters, digital banners, GIFs & social content. They specified for the campaign to promote the features and benefits of Totum but still be eye catching and engage younger people.
GRAPHIC DESIGN, ART DIRECTION, DIGITAL DESIGN, ARTWORKING, DIGITAL COLLAGE
For the September 2020 Freshers week campaign I was asked to mockup visuals for 3 concepts which would then be discussed and one selected for development. The successful concept would be adapted into standard ad formats including print ready flyers & posters, digital banners, GIFs & social content. They specified for the campaign to promote the features and benefits of Totum but still be eye catching and engage younger people.
Chosen Concept : Action Packed / Full of Student Flavour.
Burst / cluster of collage, exploding out from a phone in hand, featuring cutout image elements (e.g. food, electronics, clothes, logos etc.) representing a variety of the card / app benefits and discounts, mixed in with bright cool wavey fun colour pop doodles
Chosen Concept : Action Packed / Full of Student Flavour.
Burst / cluster of collage, exploding out from a phone in hand, featuring cutout image elements (e.g. food, electronics, clothes, logos etc.) representing a variety of the card / app benefits and discounts, mixed in with bright cool wavey fun colour pop doodles
The OneVoice team loved the freshers week campaigns so much that they asked me to continue doing the campaign visual creative for the full academic year, including Black Friday, Christmas, January (in lockdown) February Optimism (emerging from lockdown) Valentines, Graduation and Summer.