Little Monster Media are an audio branding and imaging production company founded by Adam Venton. Their specialities include audio imaging and sound design FX for radio, podcasts, video, social media, online, audio production and services across the globe.
BRAND IDENTITY, GRAPHIC DESIGN, ART DIRECTION, DIGITAL DESIGN
LITTLE MONSTER MEDIA
Adam explained to me that the logo was in need of updating and he wanted a simple brand guide that he could take to a web developer and roll out across LMM social media accounts.
I noticed that the branding he had in place was looking a bit outdated and could benefit from a refresh so I shared a few ideas on the visual improvements I had in mind.
Adam was content with the monster icon remaining as it is so I focused on adapting the layout and experimenting with some alternative typefaces that gave a more impactful but approachable aesthetic. Once we had settled on the Archivo typeface, I selected four fonts from the extensive Archivo family which would fit with the Little Monster vibe.
Previously the LMM colour palette was predominantly Black and Neon green which looked a bit harsh, so I explored options to create a more versatile palette of complimentary shades that would soften the neon green, but amplify the LMM visual communications, looking edgy, fun and giving an electric night vibe.
Working with Lindsay was a breeze from start to finish. She helped rework our existing logo and created a fresh set of brand guidelines alongside it, which elevated our branding from a decent looking logo to a complete identity that we could be proud of. It matched the ambitions of the company; small but mighty, working with huge audio brands - without taking ourselves too seriously. Lindsay's work complemented that vision; cool, modern, and effective.
Adam Venton, Founder & Director of Little Monster Media
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