TOTUM FRESHERS WEEK 2021
Brief: Taking visual inspiration from Yinka Ilori and the Brits 2021 branding, create bold, bright, optimistic and uplifting assets that increase awareness of the TOTUM app driving more people to download and sign up for membership leading to an increase in sign-ups and paid memberships.
The style should still appeal to our core audience demographic of 16 - 28 but without alienating our other demographics.
Strapline "Ready to go…” will be the central theme. It plays into the anticipation of university and will be incorporated into the following sub themes which will be drawn out over the first 5 weeks of the academic year.
Ready to go… thrive
Ready to go… experience
Ready to go… make a difference
Ready to go… shopping
Ready to go…connect
Using this Yinka Ilori inspired colour palette, I created a suite of bold, fun patterns and freshers week stickers to elevate the messaging behind the campaign. These then formed the foundation for the look and feel of the campaign & individual themes.