TOTUM FRESHERS WEEK 2020
June 2020 - THE BRIEF :
OneVoice believes in the positive impact communities and associations have on society and the collective strength when people come together for the common good. We run the technology, production and marketing of Totum, the UK's #1 Student Discount and proof of age ID Card and App (formerly, NUS Extra).
We're looking to connect with a Designer who can help conceptualise and then produce a wide variety of assets for our September (Freshers) campaign. You'll initially work with us to create a handful of concepts, the successful concept will then be adapted into standard ad formats including print ready flyers & posters, digital GIFs, social posts and more.
You'll be a creative and conceptual designer used to working with brands that catch the eye of young people.
We'd like the campaign to promote the features and benefits of Totum but still be eye catching and engage younger people.
Concept : Action Packed / Full of Student Flavour
Burst / cluster of collage, exploading out from a handset or TOTUM card in hand, featuring cutout image elements (e.g. food, electronics, clothes, logos etc.) representing a variety of the card / app benefits and discounts, mixed in with bright cool wavey fun colour pop doodles
mock ups + design development