TOTUM is the UK's #1 Student Discount and proof of age ID Card and App (formerly, NUS Extra).
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June 2020 - THE BRIEF :
OneVoice believes in the positive impact communities and associations have on society and the collective strength when people come together for the common good. We run the technology, production and marketing of Totum, the UK's #1 Student Discount and proof of age ID Card and App (formerly, NUS Extra).
One Voice digital wanted to conceptualise and then produce a wide variety of assets for the TOTUM September (Freshers) campaign, initially creating a handful of concepts, with the successful concept to be adapted into standard ad formats including print ready flyers & posters, digital GIFs, social posts and more. They specified for the campaign to promote the features and benefits of Totum but still be eye catching and engage younger people.
Chosen Concept : Action Packed / Full of Student Flavour
Burst / cluster of collage, exploading out from a handset or TOTUM card in hand, featuring cutout image elements (e.g. food, electronics, clothes, logos etc.) representing a variety of the card / app benefits and discounts, mixed in with bright cool wavey fun colour pop doodles
inspiration
mock ups + design development
The OneVoice team loved the freshers week campaigns so much that they asked me to continue doing the campaign visual creative for the full academic year, including Black Friday, Christmas, January (in lockdown) February Optimism (emerging from lockdown) Valentines, Graduation and Summer.
